FEED PLAN
POST AND CAMPAIGN IDEAS
POST EXAMPLES
CONCEPT 1: PHOTOSHOP EDIT
Inspired by Jacquemus, I photoshopped a Charles & Keith bag into city street scenes, creating an unexpected and attention-grabbing visual that connects the product to an urban lifestyle.
CONCEPT 2: SENSORY MARKETING & CONNECTION
To tap into the festive season, I used gingerbread icing shaped into the Charles & Keith logo, blending sensory marketing with holiday themes.
CONCEPT 3: UNEXPECTED JUXTAPOSITION
I photoshopped Charles & Keith heels into a fridge scene, using an unexpected juxtaposition to create a memorable visual that redefines luxury storage.
STORY EXAMPLES
A countdown creates urgency, while polls drive engagement by inviting personal connections. The "Unlock Your Character" trend gamifies the experience, also appealing to Gen Z’s love for self-expression and shareable content.
