PROJECTS & ENGAGEMENT
SELECTED CASE STUDIES
FASHION CONTENT CREATION
Working with Aryha Fashion to promote their new casual business wear campaign for their social media page, while also contributing to an upscale brand by providing graphic design and creative direction.
PERSONAL RESULTS
I share my passion for fashion through short outfit videos on TIKTOK. My focus is on creating a consistent aesthetic and minimalist backgrounds, offering timeless style inspiration. I’ve been using this platform since 2018 and have grown my audience to nearly 11k.
REPORTS
In just 90 days, I successfully generated over 116,000 profile views, demonstrating my ability to drive engagement and visibility within a short timeframe.
STYLING AND FASHION CONTENT
I curated a personal feed using my photos and a minimalistic colour palette to create a clean, sophisticated aesthetic, incorporating city backdrops and leather car seats to appeal to the high-end, sophisticated working woman that Charles & Keith’s products are designed for.
CREATIVE IDEATION AND STRATEGY
Working in a fashion studio gave me experience in trend analysis and competitor research, enabling me to create visually compelling content that stays ahead of industry trends. This has equipped me to develop strategic content that aligns with brand aesthetics and market demands.
